Case Studies
Six are on Amazon. Two are being written right now.
The Viral Genius Institute writes books for founders, and I write my own. Three client books are published: AI Inventory Management for WATR, The Offshore Team Deathtrap for Nir-Yu, and Elkridge Path for Elkridge Advisors. A fourth, Income First for The Execution Lab, is in progress. Under my own name there are three more, plus Unopposed, which I'm writing now.
Four. Each one carries the client's name, because it's their idea and their story. My job is getting it out of their head and onto the page.
Pioneering the Future of Retail Operations with Artificial Intelligence
Client: Eduardo Ortiz, CEO and Founder, We Are The Robots, Inc. (WATR)
Co-author · April 2025 · 186 pages
How retailers use AI to forecast demand, restock on their own, and run a tighter supply chain. It opens with the 2020 toilet paper shortage.
Stop the Cycle of Failed Projects and Wasted Resources
Client: Luis Derechin, CEO and Co-Founder, Nir-Yu
Ghostwriter · October 2025 · 312 pages
Why the offshore team that was supposed to save money ends up costing more. And the system Luis built to fix it, which he has used across more than 200 companies.
Client: Patrick Rogers and Robert Indries, Principals, Elkridge Advisors
Ghostwriter · June 2026 · 309 pages
A step-by-step roadmap to real wealth. It starts with running your personal balance sheet like a business.
Client: Abel Osorio, Managing Director, The Execution Lab
Ghostwriter · In progress
Building a business in the right order, with the income first.
Three are published and one is in progress. They all make the same argument: whoever names the thing gets to own it.
Design a Personal Category That Only You Can Own
In progress
How to design a personal category that only you can own.
How to Write a Book That Designs a New Market Category & Positions You as The Leader
2024 · 219 pages
Number one Amazon bestseller in Global Marketing. Why a book beats a funnel. Forewords by Christopher Lochhead and Joe Pulizzi.
Build Authority, Visibility, and Demand in 30 Minutes a Week
2025 · 81 pages
The framework in order: excavate, distill, amplify.
How Nearshore Providers Can Leverage Digital Marketing to Enter the U.S. Market
2017
How Latin American tech firms break into the U.S. market.
Because a book is the one place your idea gets said in full, in your words, with your name on it. People quote it. And so do the AI engines.
At the Viral Genius Institute the book comes after the hard part, which is finding the One Unforgettable Idea the founder already has. A book built on that idea stands apart from everyone else in the category. A book built without it just adds to the Sea of Sameness.
The free Profile. Twelve questions, about fifteen minutes, spoken out loud. You'll get back a plan that names your genius and drafts your category in your own words.
Start talking — free, 12 questions, ~15 minSend him this page. Every client the Viral Genius Institute has ever had arrived because somebody standing next to the founder saw it before the founder did.
