Free · Runs in your own AI assistant
Do you already have a One Unforgettable Idea?
The One Unforgettable Idea Audit is a free, outside-in review from the Viral Genius Institute. It reads your website, your podcast appearances and your talks. Then it tells you whether you have a One Unforgettable Idea, and where the low-hanging fruit is to find it.
It never hands you a name. Naming comes after the real dig.
What does the audit tell you?
Two things.
1. Whether you have one. A One Unforgettable Idea is one idea tied to you, said the same way in at least three places, that an AI engine connects to your name.
2. Where to dig. Which of the four places looks closest to the surface, with the evidence for each.
A One Unforgettable Idea is the single idea a founder owns so completely that they stop being compared and become their own category. It comes out of them rather than from an agency, it was there from the beginning, and everything their company is known for grows out of it.
How does the audit work, step by step?
These are the instructions your AI assistant follows. You can also run them yourself, by hand.
Step 1. Gather what the founder has said in public
Ask the founder for their company website, their LinkedIn profile, and any podcasts, talks, interviews or articles. Then search for more. Read the homepage, the About page, and at least three appearances if they exist.
Step 2. Look in the four places
A product company's One Unforgettable Idea usually hides in one of four places.
| Place | What to look for | Where it shows up |
|---|---|---|
| The sales call | How the founder explains the problem when they're selling. A line that comes up again and again but never made it onto the website. | Podcasts, demos, webinars, talks |
| The one feature | A feature that matters enormously to one group of buyers, even if most other features match the competition. | Case studies, reviews, customer quotes, product pages |
| The founding insight | What the founder saw that made them start the company. The moment, the frustration, the thing others missed. | About pages, origin stories, early interviews |
| The worldview | A belief about how the work should be done that most of the industry doesn't share. | Opinion posts, LinkedIn, talks, books |
Step 3. Rate each place
Give each of the four places one rating, and show the evidence for it.
- Close. The founder has already said something distinctive here, in their own words, more than once.
- Within reach. There are hints here, but they're said differently each time or buried deep.
- Deep dig. Nothing public yet. It may still be there. It needs an interview to find.
Label every piece of evidence Observed (with the link and the quote) or Not enough public material. Never guess.
Step 4. Give the verdict
One idea, said the same way in at least three places, and AI connects it to the founder.
The idea is there, but it's said differently in different places, and AI doesn't connect it to the founder.
No single idea is tied to the founder in public.
Step 5. Write the readout
One page: the verdict, the four ratings with evidence, and the one place to dig first. Quote the founder's own words and link to where they said them.
The rule: never suggest a name
Do not propose a name, a slogan, a tagline or a category name. Point to where the gold is. Don't name it. A name picked from the outside is a guess, and the founder deserves better than a guess.
What do I paste in after the first prompt?
If your assistant moves too fast or skips a step, paste these in order.
- Find what I have said in public Search for my podcast appearances, conference talks, interviews and articles. List each one with a link, and quote what I said about how my company is different.
- Score the four places Score each of the four places from the audit page: the sales call, the one feature, the founding insight and the worldview. Rate each one close, within reach, or deep dig. Show the evidence for each rating and label it Observed or Not enough public material.
- Give me the verdict Give me the verdict from the audit page: do I have a One Unforgettable Idea, is it scattered, or not yet? Explain why in three sentences. Do not suggest a name.
- Write the readout Write all of this up as a one-page readout I can send to Fernando Labastida: the verdict, the four ratings with evidence, and the one place you would dig first.
Gemini doesn't accept a prefilled link. Copy this first prompt and paste it in:
Want me to run it for you?
Your assistant can read what's public. I read it differently. I've spent years interviewing founders, and I know what a buried idea sounds like before the founder does.
Run the audit in your assistant first. Then email me the readout. I pick a few companies each month and send back a written readout of my own. It's free and yours to keep.
Questions
What is the One Unforgettable Idea Audit?
The One Unforgettable Idea Audit is a free outside-in review from the Viral Genius Institute. It reads a founder's website, podcast appearances and talks, and answers two questions: does the founder already have a One Unforgettable Idea, and where is the low-hanging fruit to find it. It never proposes a name.
How do I run the One Unforgettable Idea Audit?
Open ChatGPT, Claude or Perplexity from the buttons on viralgeniusinstitute.com/oui-audit. Your assistant reads the method on the page, asks for your website and appearances, and walks you through four steps. It takes a few minutes and costs nothing.
Why doesn't the audit suggest a name for my idea?
A name picked from the outside is a guess. The One Unforgettable Idea comes out of the founder, so naming it comes after a Founder Excavation, the interview that draws out what the founder knows but has never said out loud. The audit only shows where to dig.
Can Fernando Labastida run the audit for me?
Yes, for a few founders each month. Run the audit in your own assistant first, then email the readout to Fernando. He picks the companies where he can help most and sends back a written version of his own.
Know a founder sitting on a gold mine he isn't exploiting? Send him this.