How to work with me
Three steps. The first two cost you nothing.
You work with me directly. There's no account manager and no junior team. The person on the call is the person doing the work.
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We talk
Twenty minutes on what you sell, where growth stalls, and where your message falls short. If I'm not the right person, I'll say so on the call.
Free -
The audit
The One Unforgettable Idea Audit. Do you have one, and where would I dig first? It's yours to keep either way.
Free -
The work
A project, or the 12-month Accelerator. I scope it in writing before we start.
What does it cost?
The Unopposed Founder Accelerator
We find your One Unforgettable Idea, build a category around it, and put it into circulation. $100,000 if you pay upfront.
- 3–4 Founder Excavation interviews, up to 90 minutes each
- The category document and manifesto
- Your founder website, five canonical articles, and a homepage rewrite
- Your book: outline, writing, editing, cover and publishing
- A three-month book launch
- One newsletter and five LinkedIn posts every week
- 10 podcast pitches and 10 conference pitches every month
- A one-day Category Keystone Event in month 11
One piece of the work
A defined job with a fixed price, agreed in writing up front.
- AI Visibility Audit: $1,500
- 3D Book Outline: $1,500
- Book copyediting: $1,000
- Book editing: $10,000
- Book launch: $15,000
- Book ghostwriting: $30,000
Work beyond the agreed scope is $150 an hour, approved by you before it starts.
What happens in the first 90 days?
Two weeks to your idea. Then outreach starts, and everything else runs alongside it.
Swipe sideways to see all 13 weeks →
- Weeks 1–2 · SAYExcavate. Name your One Unforgettable Idea.
- Week 3 on · CONVERTOutreach to the right few accounts. This is the test. Every reply tells us whether the idea lands, and what prospects say sharpens it.
- Week 3 on · SAYPublish it everywhere: homepage, LinkedIn, newsletter. The book starts here.
- Weeks 4–10 · PROVEDesign and run the benchmark of your niche. Publish it in week 10, and it feeds outreach and PR.
- Week 4 on · CONNECTPitch podcasts and stages, and get in the room: dinners, small events. Filmed, so every appearance becomes content.
- Week 6 on · AMPLIFYGet your research cited through PR. Make every bio, speaker page and show note repeat your idea.
- Week 13Pipeline review.
I work alongside your marketing team, and we set the scope together.
Questions
How much does the Viral Genius Institute charge?
Projects run $1,000 to $30,000, from book copyediting to a ghostwritten book. The Unopposed Founder Accelerator is a 12-month engagement at $10,000 a month, or $100,000 paid upfront. The first call and the One Unforgettable Idea Audit are free.
Who will I work with at the Viral Genius Institute?
Fernando Labastida, directly. There is no account manager and no handoff to a junior team. The person on the call is the person doing the work.
What is the Unopposed Founder Accelerator?
A 12-month engagement from the Viral Genius Institute that finds a founder's One Unforgettable Idea, builds a category around it, writes and publishes the founder's book, and puts the idea into circulation through weekly content, podcast and conference pitches, and a one-day Category Keystone Event in month 11.